Yours FREE…

“What Do I Sell?”

Nail Your Product Idea in Under 15 Minutes

Get Clear. Get Focused. Get Moving.

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If you’re stuck asking “What should I sell?”, you’re not alone.

Product selection is the #1 reason most people never launch.

This workbook is built to solve that.

Inside, you’ll use the same step-by-step process we teach inside our Accelerator Program to go from “no clue what to sell” to 5 validated, niche-specific product ideas—in under 15 minutes.

This isn’t about guesswork.
It’s about clarity, momentum, and smart, fast decision-making.

Skyscrapers reaching into a foggy sky, viewed from the ground.

Inside You’ll Discover:

  • How to shortlist product ideas based on your interests + real pain points
  • The “Niche 2.0” framework to help you find the  angle inside crowded markets
  • The 4-step idea validation process that shows if your product has legs
  • The Macro + Micro Ingredients model: how to go from average product → standout brand
  • 12 Niche Validation Questions to de-risk your decision
  • Bonus ChatGPT prompts to speed up research and idea refinement
  • This is the exact framework we’ve used to help hundreds of founders pick high-demand, low-competition products and move forward with confidence.


This is the exact framework we’ve used to help hundreds of founders pick high-demand, low-competition products and move forward with confidence.

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Nail Your Product Idea
Nail Your Product Idea

Inside You’ll Discover:

  • How to shortlist product ideas based on your interests + real pain points
  • The “Niche 2.0” framework to help you find the  angle inside crowded markets
  • The 4-step idea validation process that shows if your product has legs
  • The Macro + Micro Ingredients model: how to go from average product → standout brand
  • 12 Niche Validation Questions to de-risk your decision
  • Bonus ChatGPT prompts to speed up research and idea refinement
  • This is the exact framework we’ve used to help hundreds of founders pick high-demand, low-competition products and move forward with confidence.


This is the exact framework we’ve used to help hundreds of founders pick high-demand, low-competition products and move forward with confidence.

about your host

As the founder & CEO of eCom Capital (Australia’s leading eCommerce firm) Sasha Karabut is the lead trainer who will be propelling your ads and content to the next level

Sasha is the owner of Oz Fishing Shirts (an adventure apparel brand) as well as Bisous (a beauty and makeup removal brand).

Image of CEO Sasha Karabut

Built by Founders. Proven by Clients.

This isn't theory

These are the real frameworks used to launch eCom brand doing $10K/month and beyond

Want to shortcut months of second-guessing?

Download the workbook and start building today

By downloading this guide, you're taking the first step towards transforming your eCommerce dreams into reality. Join the ranks of entrepreneurs who have used these 5 Pillars to build thriving, profitable businesses.

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