Yours FREE…
Million Dollar Product Psychology
What Really Drives Purchases And How to Build That Into Your Product & Marketing
What You’ll Learn Inside:
- The 4 levels of consumer value (and which one you're stuck in)
- Why selling “quality” is no longer a winning angle in 2025
- The 17 emotional and psychological triggers that actually drive purchases
- How to apply this framework to your product pages, ads, content, and messaging
- Real-world examples from brands like Coca-Cola, Nike, Keeps, and Patagonia
- A guided worksheet to map your product’s value stack
What You’ll Learn Inside:
- The 4 levels of consumer value (and which one you're stuck in)
- Why selling “quality” is no longer a winning angle in 2025
- The 17 emotional and psychological triggers that actually drive purchases
- How to apply this framework to your product pages, ads, content, and messaging
- Real-world examples from brands like Coca-Cola, Nike, Keeps, and Patagonia
- A guided worksheet to map your product’s value stack
about your host
As the founder & CEO of eCom Capital (Australia’s leading eCommerce firm) Sasha Karabut is the lead trainer who will be propelling your ads and content to the next level.
Sasha is the owner of Oz Fishing Shirts (an adventure apparel brand) as well as Bisous (a beauty and makeup removal brand).
Why This Framework Works:
It’s not about selling harder.
It’s about selling smarter—by understanding how real customers make decisions.
This is the same strategy we use inside our Accelerator Program to help founders:
✅ Raise prices without losing sales
✅ Increase conversions without new products
✅ Build loyalty that marketing budgets can’t buy
This isn’t theory. It’s the psychology that powers every great brand.
If your product is “high quality,” “affordable,” and “well-designed”… that’s not enough anymore. In today’s eCommerce world, customers don’t just buy what a product does. They buy how it makes them feel. They buy who it helps them become. This free guide will show you how to stop selling features and start building a brand that connects on a psychological, emotional, and transformational level.
